The planning of an SEO (Search Engine Optimization) activity allows you to obtain excellent results in the medium to long term if you share the objectives
With the updating of search engine algorithms and the introduction of machine learning, it no longer makes sense to talk only about keywords, because in fact the organic ranking no longer depends only on this factor.
Today it is essential to introduce topics such as semantic clusters, search patterns and UX and CRO architecture into your SEO strategy.
Equally important are the aspects related to the generation of content, the speed of the site (Mobile first) and the construction of structured data (Semantic Markup).
