The customer wanted to redo the site in a more functional and modern way, with which he could carry out targeted marketing actions and create automatic email marketing mechanisms.
UI and UX
The website was developed in a more professional environment using Python and Django, with particular attention to the themes of Customer Usability and User Experience. Furthermore, the Email Marketing channel was activated as an automated communication tool.
Traffic and Awareness
After going online, the site has increased accesses and average browsing time on the pages. The opening of the email channel allowed to develop the relationship with visitors and customers.