Improving performance, monitoring KPIs, predicting complex scenarios: these are the challenges of Artificial Intelligence Marketing
Marketing is the art of identifying, creating and providing value to meet the needs of a target market, making a profit.
(Source: Wikipedia)
For us, marketing is not an art but a science, the science of analyzing campaign data to maximize performance, intercept consumer intentions to propose a customer journey aimed at converting, increase the average value of a cart at checkout and lower the dropout rate.
In e-commerce we develop engines capable of suggesting products based on similarity criteria and collaborative filters.
This is why it is important to give our customers the opportunity to understand their audience through machine learning and artificial intelligence marketing techniques:
- AI bot
- Sentiment Analysis
- Search Engine
- Recommendation system (AI for e-commerce)
- Programmatic Advertising
- Geospatial AI
